Benton Collins is a New York based photographer with years of experience in the commercial world, creating images for clients including Coke and Pepsi, Sony, Miller Brewing, Toshiba, Colgate/Palmolive and Stuart Weitzman. Benton has worked with many top agencies including McCann-Erickson, BBDO, Hill Holiday, Bates, and Hakuhodo. Deft detail and precision lighting are the hallmarks of a Benton Collins shoot; skills that have found their best expression both in the world of liquids and hard goods. He shoots both digitally or on film.  His innovative lighting design and creative film application have helped highlight the essence of splashing, pouring, and beverage portrait, and serve to capture the beauty of many products. Along with talent, Benton brings a signature selection of tricks and trade secrets to his photos. Applied to any liquid product, or used to highlight a "dry" shoot, the result is always impressive. Benton loves taking pictures: he picked up his dad's Nikon at age 16, and was hooked. Although well educated in art and communications, he has never received formal training in photography. Benton prefers learning through his own process and through the experiments that some shoots demand. "Get the image in your head first; the rest is just a formality," he likes to say. Benton lives in NYC with his wife Lauren and two sons Griffin and Reeve.